Last updated: 2026
At Playdabbl Hospitality Group ("Playdabbl," "we," "our," or "us"), we are deeply committed to protecting your privacy and safeguarding the personal information you entrust to us. This Privacy Policy explains in detail how we collect, use, store, share, and protect your personal data when you interact with our website playdabbl.homes and our concierge services. We operate in full compliance with the European Union General Data Protection Regulation (GDPR), Finnish data protection laws, and applicable international privacy standards.
We collect personal information you voluntarily submit through inquiry forms, telephone communications, email correspondence, and concierge interactions. This includes:
Identification & Contact Data: Full name, email address, telephone number, postal address, nationality, and preferred language of communication.
Travel & Reservation Details: Travel dates, destination preferences, hotel selections, party size, special occasions, dietary requirements, accessibility needs, and any other preferences you share with our concierge team.
Payment Information: When applicable, billing information necessary to process deposits or full payments. Sensitive financial data is processed through secure, PCI-compliant third-party payment processors and is not stored on our systems.
Technical Data: IP address, browser type, device identifiers, operating system, referral source, pages visited, time spent on pages, and other analytics data collected through cookies and similar technologies.
Marketing Preferences: Communication preferences, subscription status, and engagement with our newsletters or promotional materials.
Your information is used solely for legitimate purposes related to delivering exceptional luxury hospitality services. Specifically, we use your data to:
• Process and confirm reservations with our partner hotels and luxury service providers.
• Provide personalized concierge assistance tailored to your preferences.
• Communicate with you regarding inquiries, bookings, itineraries, and post-stay follow-ups.
• Customize and curate experiences that match your travel style and preferences.
• Process payments and manage billing.
• Send occasional updates, exclusive offers, and editorial content — only with your explicit consent.
• Improve our website, services, and operational efficiency through analytics.
• Comply with legal, regulatory, and tax obligations.
Under GDPR, we process your personal data based on one or more of the following legal grounds: your explicit consent, the necessity to perform a contract with you, compliance with legal obligations, and our legitimate business interests in providing curated luxury services. Where consent is the basis for processing, you may withdraw it at any time.
We share necessary booking details only with partner hotels and service providers directly involved in fulfilling your reservation. These trusted partners are contractually bound to protect your data and use it solely for the purpose of delivering the requested services.
We may also share data with:
• Payment processors and financial institutions to facilitate transactions.
• Professional advisors such as legal counsel, accountants, and auditors.
• Regulatory authorities and law enforcement when required by law.
• Technology service providers that support our website operations under strict confidentiality agreements.
We do not sell, rent, or trade your personal data to third parties for marketing purposes under any circumstances.
As a Helsinki-based curator working with partners primarily within the European Union, most data processing occurs within the EU/EEA. In the rare event that data must be transferred to a country outside the EU/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your information.
Our website uses cookies and similar technologies to enhance user experience, remember preferences, and analyze traffic patterns. Cookies are small text files placed on your device. We use:
Essential Cookies: Required for the website to function properly.
Analytical Cookies: Help us understand how visitors interact with our site so we can improve the experience.
Functional Cookies: Remember choices you make to personalize your experience.
You may disable or manage cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by applicable law. Reservation records are typically retained for seven (7) years following the conclusion of services for accounting, tax, and legal compliance purposes. Marketing data is retained until you withdraw consent. Inquiry data not resulting in a booking is securely deleted within 24 months.
We implement industry-standard administrative, technical, and physical measures to protect your data in compliance with GDPR. These include encrypted data transmission (SSL/TLS), secure servers, access controls, regular security audits, employee training on data protection, and confidentiality agreements with all staff and partners. Despite our best efforts, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
As a data subject, you have the following rights regarding your personal data:
Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data, subject to legal retention requirements.
Right to Restrict Processing: Request limitation of how we use your data.
Right to Data Portability: Receive your data in a structured, machine-readable format.
Right to Object: Object to certain types of processing, including direct marketing.
Right to Withdraw Consent: Withdraw previously given consent at any time.
Right to Lodge a Complaint: File a complaint with a supervisory authority, such as the Finnish Data Protection Ombudsman.
To exercise any of these rights, please contact us at the details below. We will respond within 30 days.
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected such data, we will take prompt steps to delete it.
We may update this Privacy Policy from time to time to reflect changes in legal requirements, business practices, or technology. Material changes will be communicated via the Site or directly to you when appropriate. The "Last updated" date at the top of this page indicates when the policy was most recently revised.
For any privacy-related questions, concerns, or to exercise your rights, please contact our Data Protection team:
Playdabbl Hospitality Group
Attn: Data Protection Officer
Mannerheimintie 14, 00100 Helsinki, Finland
[email protected]
+358 9 551 7700